From: *********************
Sent: 14 March 2007 15:39
To: dan.grabham@futurenet.co.uk
Subject: Launch of new social networking site for dog lovers
Hi Dan, I wanted to highlight the launch of a new website to you.
I am working for DoggySnaps - www.doggysnaps.com <http://www.doggysnaps.com/> - the Dogs Trust community-focussed networking site where dog lovers can share pictures and stories of their dogs and chat to fellow dog-lovers on the online forums.
I have included a press release with further information below. I thought this could be of interest to you if you are writing a piece on social networking, user generated content or Web 2.0 websites.
Let me know your thoughts.
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DOG LOVERS GO BARKING MAD FOR SOCIAL NETWORKING WEBSITE
12th March 2007 - Dogs Trusts new community-focussed networking website Doggysnaps (www.doggysnaps.com <http://www.doggysnaps.com/> ) is leading the pack when it comes to social networking. The online photo-sharing site connects canine enthusiasts all over the world, from the UK to Australia, South Africa and USA with its dog photos, forums and blogs.
The site is the first of its kind to have been launched by an animal welfare charity and uses web 2.0 technology, allowing its community of users to generate content, share information and network with each other.
Registration on doggysnaps.com <http://www.doggysnaps.com/> is free and since being launched in September 2006 the site has significantly increased its membership, reaching over 12,000 registered users and achieving approximately 7,000 visitors each day.
By using doggysnaps.com <http://doggysnaps.com/> members can share pictures and stories of their dogs; create their own 'kennel' space, browse thousands of dog pictures and chat to fellow dog-lovers through online forums. Members are also able to pay tribute to their own and others' dogs in a special In Loving Memory section as well as give virtual 'treats'.
Adrian Burder, Dogs Trust Marketing Director, commented:
"The website is a unique online forum allowing our global members to interact and network with each other, share advice and meet like-minded individuals. doggysnaps.com <http://www.doggysnaps.com/> allows our online community to participate with the site and each other and also provide user feedback so that the site can constantly evolve around their needs and requirements."
Since its launch, the website has evolved with new areas being added and updated. For example the Kennel section - where users can post photos and information on their own dog - is now more interactive and allows for private messaging between users. The Forum section is easier to navigate providing a more user friendly experience. As well as being an open platform for fun, discussion and chat, doggysnaps.com has resulted in some really practical initiatives such as the formation of local dog-walking groups, the sharing of doggy information and advice and even the tracing of littermates..
ENDS
Notes to editors
DoggySnaps has been bred by Dogs Trust and web agency Interesource.
Dogs Trust is the UK's largest dog welfare charity, and cares for over 15,000 dogs every year through its network of 17 Rehoming Centres across the UK.
Dogs Trust is working towards the day when all dogs can enjoy a happy life, free from the threat of unnecessary destruction.
Spokespeople from Dogs Trust are available for interview.
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