LG helps Arsenal players Shine, apparently

Humph. As if the afternoon couldn't get any worse this press release turns up. The trumpeting release is from LG who have given each and every Arsenal player a new Shine phone. More fool them. However, the worst thing is the press release, which says absolutely nothing about the event or indeed any mere scrap that a journo could get a story from..

Yet it's somewhat amusing the release does refer to Arsenal's "tough fortnight." Poor Arsene. He certainly didn't see that...

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From:
Date: 13-Mar-2007 15:57
Subject: LG helps Arsenal players Shine
To:

LG helps Arsenal players Shine

First team squad receive personalised handsets




London, 13 March 2007 – LG Electronics (LG), a world leader in consumer electronics, has helped put some shine back into the lives of the Arsenal footballers, after a tough fortnight for the club. On Friday the company presented every member of the first team squad and management with a personalised, engraved LG Shine handset, the latest addition to its premium Black Label series of mobile phones.

As well as Shine's full-metal body, perfectly reflective 2.2" mirror screen and a high technical specification, each player's phone is engraved with their name, ensuring there will be no confusion in the changing room over whose Shine is whose.

Brian Na, president of LG Electronics UK, says: "LG is delighted to be providing the Arsenal team with our own, unique Shine phone – one of the most desirable handsets currently on the market. And as one of the most stylish teams in the Premiership, we felt that Shine mirrored the club's philosophy perfectly."

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