THE WORST PRESS RELEASE OF 2008?

Press announcement

For Immediate Release

19 September 2008

For further information about Packard Bell:

PACKARD BELL UNVEILS NEW NETBOOK PERFECT FOR SOCIALIZING

· ELEGANT BLACK GLOSSY COVER

· DELICIOUSLY RED DESIGN DETAILS

· IDEAL TRAVEL COMPANION

· QUICK AND EASY INTERNET ACESS

Packard Bell, one of the leading technology brands in Europe, introduces today the dot, the first

8'9-inch netbook specially designed for consumers. It is the latest example of how Packard Bell excels at using design to make cutting edge technology user-friendly with a look and feel that appeals to mainstream consumers.

Consumers have embraced notebook computers in droves. But there remain circumstances where

a full-size notebook is too cumbersome or too visible to be practical, and a smart phone is too

small. This is why Packard Bell designed the dot.

"We've been watching netbooks ever since they first appeared. But we've always considered them too austere and too business oriented for consumers," says Emmanuel Fromont, Sales & Marketing Vice President, Packard Bell. "So we told our designers and engineers to rethink the netbook, to look at it through the eyes of a family, not a company. The result is the dot."

Perfect companion on the go

A notebook doesn't sit discreetly on a café table, but the dot does. Its small size makes it perfect for consuming content on the go. A notebook doesn't slide easily into a handbag, but the dot does. A parent would think twice about entrusting their child with the family notebook for a school trip, but the dot would be the perfect companion. The Packard Bell netbook is designed

for situations like these. If the notebook is the main family car, then the dot is a scooter. It is the

ideal additional PC/internet access point for the whole family everywhere.

Packard Bell introduces netbook for the masses Page 2

More comfortable than a smartphone

Designed to be a discreet and practical companion, the dot has a slim case that fits neatly into a shoulder bag, while the 8.9-inch 1024x600-resolution display that is easy going on the eyes. It's hard to type messenger conversations on a smart phone, but not on the dot. The keyboard is large enough for children and adults. And the full Windows XP operating system provides users with the features and interface they know so well.

Multimedia inspiration

The Intel® Atom processor and 1GB of RAM make performance zippy and battery life long.

There's even room for an extra 6-cell battery for heavy-duty use. The 160GB hard drive, 3 USB

ports and 5-in-1 card reader make it perfect for off-loading a digital camera, while the display is perfect for reviewing and sharing photos with others.

Finally, the dot is a born communicator, thanks to its built-in Wi-Fi (b/g), the optional 3G module and integrated webcam.