Carlsberg DraftMaster "Probably the best gadget in the World"

Perhaps they'll send us one? Hmm, perhaps not.

 

---------- Forwarded message ----------

From: Alex Blundell
Date: Oct 3, 2007 11:52 AM
Subject: Carlsberg DraftMaster "Probably the best gadget in the World"
To: Alex Blundell

Carlsberg UK Launches

 "Probably the best gadget in the World"

October 2007: Imagine pulling the perfect pint... at home.

Well finally, the wait for draught quality lager at home is over, as Carlsberg's new DraughtMaster™ gives beer lovers everywhere the chance to enjoy the freshness of a pint that has until now only been available in pubs. The self-contained home dispense unit keeps the beer cool and ensures a freshly poured pint whenever you want.

The latest DraughtMaster™ hits retailers shelves this month and features a number of new features that help to deliver a cooler pint with the perfect head. An advanced pre-cool function and twin-speed fan allows consumers to initiate a quicker keg cooling process, so freeing up valuable fridge space even quicker!

The stylish unit is designed around Carlsberg's patented one way keg system, which uses breakthrough PET technology to ensure that the beer maintains its freshness for up to 3 weeks after first pour. Simply insert the pre-cooled keg, connect the beer tap and pour your perfect pint.

The result of over 7 years of research and development by the Carlsberg Innovation Team in Copenhagen, the contemporary black and chrome DraughtMaster™ has been designed in partnership with award winning Scandinavian design house CBD A/S, and looks equally at home in the modern kitchen or bachelor pad.

With 24 million regular lager drinkers across the UK* and a great 'night in' becoming increasingly popular, having a DraughtMaster™ to hand is essential for all drinking occasions at home – whether it be watching footy with the lads, entertaining friends, or providing that well deserved pint after work.

Darran Britton, Marketing Director from Carlsberg comments: 'Our latest DraughtMaster™ not only looks stylish, but ensures each pint poured is at the perfect temperature ensuring a fresh, draught quality pint, making the DraughtMaster™ the ideal X mas gift and must have item for lovers of quality beer everywhere'

The unique 'plug and pour' unit is simple to use, and is free from complicated tubes and pumps. The 9 pint kegs are bought separately and each of the components are recyclable. Each DraughtMaster™ comes with a chrome tap, drip tray, and Carlsberg's approved guide to pint pulling.

The Carlsberg DraughtMaster™ will be available from Comet, John Lewis, The Next Directory, Littlewoods Direct, and Argos at the recommended retail price of £129.99, with 5 litre kegs of Carlsberg Export costing £13.99 each, available from selected Tesco and Thresher stores.