Tuesday, May 02, 2006

Ronaldinho loves ThinkPads

Just in time for the World Cup, Brazil and Barcelona ace Big Ron has become what's called a 'brand Ambassador' for Lenovo. Corporate whore or geniune ThinkPad fan; you decide! However, it was pointed out to me that he doesn't seem to be smiling too much in this realistically-posed image. The tie-up certainly represents a smart move for the far East company - Lenovo seems to be working hard to cover up its lack of World Cup sponsorship by bigging up its contribution to the recent Winter Olympics. Funny old game, this corporate sponsorship...

Big Ron

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